The three recurring characters in the commercials are Momotarō, Kintarō and Tarō Urashima, and we’ll talk about their folktales, and some other classic Japanese ones too, in this blog article. These Japanese folktales are also much beloved, evident from when au, a Japanese mobile carrier, rolled out a series of commercials featuring characters from different folktales interacting with one another, that became an instant hit with many Japanese people. If you’re interested, you can find out more about the Japanese horror legends here. Even with the rise of technology and Japanese anime and manga, there are still a number of classic and beloved folktales that all Japanese people know and discover through books. Like other countries, Japan has its own Japanese folktales ( mukashi-banashi, “Japanese stories from long ago”) that were initially spread via word of mouth, Japanese legends and traditional stories that they created and told to young children to teach them certain morals and values.
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